Job Description

Noble's Performance Marketingteam executes complex cross-channel digital marketing campaigns for Noble clients. We integrate strategies, tools, and tactics from multiple areas to achieve solid and measurable results. Performance Marketing evaluates client goals, develops data-informed digital marketing strategies that drive the right results, prioritizes actions based on expected impact versus effort, and effectively manages the quality of work to ensure we exceed client expectations. We also collaborate with our internal teammates to monitor campaign performance and recommend for enhancements.

Our Senior Marketing Analyst position will join Noble’s performance marketing team to effectively track and measure the success of digital marketing initiatives, contributing to the overall growth and strategy of our clients. This role will plan and execute conversion rate optimization testing programs for clients and strategic reporting/analytics for the performance marketing team. Experience partnering with technical and creative services will be important for experiment creation and execution as well as a general knowledge of performance marketing.

Noble Studios' US offices are located in Reno and Las Vegas, Nevada – both locations are currently hybrid work environments.

Primary Responsibilities

• Work both directly with clients as well as other Noble team members (Account Management, Project Management, etc.) to clearly understand client goals and business in order to formulate effective plans.
• Develop and maintain a robust roadmap of experiments and tests for key clients factoring in client inputs and sourced research where available.
• Ideate and document test ideas for visual presentation to clients.
• Own test life cycles for CRO and testing programs including facilitation of approvals and / or revisions from clients.
• Analyze and report on test results; providing insights and recommendations for implementation, iterations, and applicability across channels.
• Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, including ability to recognize and troubleshoot data anomalies.
• Configure and audit web analytics software such as Google Analytics 4 and similar products.
• Configure and audit Google Tag Manager setups and assist the team with implementation of tags and data collection setup.
• Provide detailed analysis of key metrics and program tracking techniques in order to increase overall campaign/channel performance efficiency.
• Stay abreast of the latest trends in the Marketing industry through constant research, article reading, webinars and industry events.
• Ability to create compelling data visualizations using tools like Tableau, Power BI, or Google Looker Studio.

Requirements

• Bachelors Degree in Marketing, Business Administration, Statistics or related field.
• Prefer 4 years experience in Marketing.
• Minimum of 1 year of client service and/or customer management experience.
• Excellent written & verbal communication skills.
• Strong analytical & research skills with an innate ability to think outside the box.
• Ability to work well under pressure in a very fast paced environment.
• Strong knowledge of Microsoft Excel, Google Sheets, BigQuery, and common marketing metrics (ROAS, ROI, CTR, CPL, etc.).
• Knowledge of SQL, R, Python, or other programming languages for data manipulation and analysis.
• Working knowledge of Google Analytics and other web analytics tools.
• Google Analytics certification preferred.
• Experience with A/B testing concepts preferred (experience with VWO a plus).
• Strong time management skills.
• Ability to work independently and in a team environment.
• Ability to handle multiple ongoing tasks with changing priorities.

What’s in It for You

• Shape the digital future alongside tech pioneers, tourism trailblazers and other powerhouses – think Adobe, Travel Nevada, University of California and Santa Monica – at our award-winning creative digital performance agency.
• Expand your horizons with our diverse client portfolio, featuring local gems, regional powerhouses and national brands – all topped off with our signature expertise in travel and tourism innovation.
• Join a team that's always reaching for the next level – where passion fuels innovation and every project is a chance to make waves. At Noble Studios, we're not just coworkers; we're a brilliant crew of wildbears on a mission to create digital magic that matters.
• An exceptional benefits package, plus a workplace emphasis on ongoing learning and growth: guest speakers and workshops, in-depth roundtable discussions, and of course, the opportunity to learn from some of the smartest and coolest coworkers around.
• A see-it-to-believe-it time-off policy: two companywide paid weeks off every year (one week in July and another in December) plus 10 days of personal PTO to start, 5 days of sick & safe time, and all paid company-observed holidays.
• The ability to work remotely or from home ideally in our home state of Nevada, but we may also consider candidates in states where we are registered as an employer (California, Florida, Michigan & Virginia).

If You’re Chosen

• You must pass Noble’s background and reference checks, as well as provide documentation of your legal right to work in the U.S. without sponsorship.
• You must be willing/able to travel to client and other locations, infrequently as needed.
• You must be able to work full-time during Noble’s core business hours of 8:30 a.m. to 5:30 p.m. Pacific Time, Monday through Friday, as well as occasionally be available after hours if urgent situations arise.
• You must be willing and able to be on-site in our Reno office at least twice annually.

About Noble Studios

Noble Studios is a Nevada-grown creative digital performance marketing agency with offices in Reno, Las Vegas and Bristol, U.K., specializing in brand strategy, digital marketing strategies, web development, SEO, paid digital media, creative and content development and social media. Since 2003, the company has completed work for international brands such as Google, Disney, Travel Nevada, Tahiti Tourisme, Yosemite Mariposa County, Autodesk, Adobe, Genome Medical, Medcor and more. Noble has been honored to be recognized as one of Ad Age's “Best Places to Work 2024” and by Inc. as a “Best in Business – Advertising.” Noble Studios is an approved Google Partner and HubSpot Solutions Partner.

Job Tags

Similar Jobs